The Role of Business Research, Information System and knowledge t Management, Theory Building, The Business Research Process : An Overview, The Human Side of Business Research : Organzational and Ethical Issues.
Chapter-2 Beginning Stages of the Research Process
Problem Definition : The Foundation of Business Research, Qualitative Research Tools, Secondary Data Research in a Digital Age.
Chapter-3 Research Methods for Collecting Primary Data
Survey Research : An Overview, Survey Research : Communicating with the Respondents, Observation Methods, Experimental Research.
Chapter-4 Measurement Concepts
Measurement and Scaling Concepts, Attitude Measurement, Questionnaire Design.
Chapter-5 Sampling and Field Work
Sampling Designs and Procedures, Determination of Sample Size : A Review of Statistical Theory, Fieldwork.
Chapter-5.1 Sampling & Fieldwork- Measure of Central Tendency
Chapter-5.2 Sampling & Fieldwork- Measure of Dispersion
Chapter-5.3 Sampling & Field Work- Sampling
Chapter-6.1 Data Collection & Data Presentation
Class Brief
27:27
Class-1 Requirements 1-8
35:11
Class-2 Requirements 9-15
00:00
Class-3 Requirements 16-24
00:00
Chapter-6.2 Data Analysis-Correlation
Chapter-6.3 Data Analysis -Regression
Chapter-6.4 Data Analysis- Hyphothesis
Chapter-7 Research Report
Report Writing-Preparation of Research Report, Oral Presentation and Follow-Up.
